Ulite Exhibition Announces Appointment of Sean Kool as Vice General Manager and Chief Marketing Officer

Recently, Beijing Ulite Exhibition Co., Ltd. (Ulite Exhibition) announced the appointment of Sean Kool (顾翾) as Vice General Manager and Chief Marketing Officer, which took effect on March 17, 2025.

Sean Kool has over 15 years of experience in the exhibition industry. He previously served as the head of the Machine Tool Exhibition Department at CMEC EXPO, a leading company in the exhibition industry, with extensive experience in organizing exhibitions domestically and internationally, as well as in project and team management. 

He has established numerous partnerships within the global exhibition industry. Leveraging keen market insights and exceptional business development skills, he has successfully developed projects including ITM (Poland), FIMAQH (Argentina), SIMTOS (Korea), TECMA (Mexico), STEELFAB (UAE), EXPO PERU INDUSTRIAL, FIB (Colombia), ColombiaPlast, EXPOACAIRE (Colombia) and E+S+S (Colombia), and obtained exclusive agency rights for 12 overseas exhibitions, setting an industry record. He has also organized Chinese enterprises to take the lead in entering multiple emerging markets.

Sean Kool Has Rich Experience in the Exhibition Industry

Sean Kool and Partners in the Global Exhibition Industry

In 2019, Sean Kool left the exhibition industry and held senior positions at renowned companies such as OneSight, DeChamp Microelectronics, Horizons, and Xiangdonglong Aircraft. With business spanning sectors of IT/SaaS, social media marketing, semiconductors, global human resources/EOR, and general aviation/low-altitude economy, he has achieved remarkable success in various fields.

Sean Kool Attending Forums and Summits in Multiple Industries

Sean Kool Has Achieved Remarkable Success in Various Fields

Upon joining Ulite Exhibition, Sean Kool will lead the company's brand marketing and sales management sectors, introducing advanced management and marketing concepts, as well as cross-industry collaboration resources. He will empower the evolution of conventional workflow in the exhibition industry and help Ulite Exhibition achieve scalable and sustainable growth. This appointment reflects Ulite Exhibition's vision to become a leading brand in China's exhibition industry and its commitment to serving Chinese enterprises expanding globally in the new era.

Beijing Ulite Exhibition Co., Ltd. is a leading overseas exhibition service provider dedicated to offering innovative one-stop global exhibition and marketing solutions for Chinese enterprises. 

Its main services include overseas exhibitions, exhibition travel, booth design and construction, exhibit logistics, visa services, event planning and operation, media and buyer invitations, online marketing, globalization strategy consulting, and customized services for key customers, etc. The company's projects cover key sectors such as industrial machinery and components, machine tools and metalworking, laser, welding, automation, robotics, construction machinery, mining machinery, plastic machinery, packaging machinery, printing machinery, textile machinery, automotive and parts, agricultural machinery, logistics equipment, oil and gas, energy, lighting, renewable energy, etc. 

Ulite Exhibition is committed to enhancing the overseas exhibition participation experience for Chinese enterprises through integrated online and offline exhibition and marketing solutions, innovative and diversified services, and has won the trust and support of numerous exhibitors, exhibition organizers and industry associations on a global scale.